We all know that the real estate marketing jobs industry can be lucrative. But it’s also crowded. And when real estate meets marketing, there is no time to waste on outdated methods.
In this ever-changing field, often affected by global issues, real estate marketing jobs need to use the smartest ideas and tips to help their clients grow regardless of changing markets.
Over 80% of real estate agents fail within the first five years. Mostly, they need to learn how to generate enough leads to grow their business. Of course, this is where your marketing agency comes in.
As professionals completing real estate marketing jobs, your clients look to you to create customized real estate lead generation, lead conversion, and referral marketing systems. It is your job to help them find clients, and their job is to help those clients buy and sell their homes.
Table of Contents
9 Real Estate Marketing Jobs Ideas For Your Clients
Targeting a real estate niche
People turn to real estate agents because they are seen as experts in their field. However, real estate agents often go against this and become entrepreneurs, offering some residential real estate, some commercial real estate, and a handful of agricultural real estate.
While turning down a potential commission can be difficult, focusing your agency’s brand on a particular niche will help it stand out as an expert in this type of real estate transaction.
If done right, a smaller group of potential customers will instantly recognize and engage with your customer’s brand. And when it comes time to buy or sell, that agent will be at the top of their list.
Custom targeting also helps your customers dominate the search engines, but we’ll cover more later.
Of course, you’ll need to weigh specialist referrals against a few important criteria, including:
- Income potential (there are enough buying and selling opportunities in this area)
- Average selling prices
- Marketing turnover
- What other factors in the area (if any) are targeting this place
Social proof
Social proof is more important than ever these days. Testimonials and reviews are often sidelined to other marketing efforts. However, they are essential to building your client’s reputation as a real estate agent, their standing in the industry, and getting referrals.
People must immediately ensure that a real estate agent is trustworthy when visiting their website or social media profiles. They should also be asking their existing clients to send referrals.
Here’s what your agency should do to help:
- Put a system for claiming reviews once your customers complete a deal, and provide link options for where to post a review. Make it as easy as possible.
- Advise your clients where to post positive feedback to others in their industry – they will be asked to give positive feedback (this includes endorsements and referrals on their Facebook or their websites)
- Recycle and use their website’s existing customer reviews on social media, excerpts, and promotional materials.
- Create thought-leading content that the agency uses on LinkedIn to showcase its industry expertise, which can lead to more agent-to-agent referrals.
- Keep a close eye on your customers’ online ratings and ratings in one place with a reputation management system.
Make their site very local.
Real estate marketing is primarily local marketing – so you’ll want to put your clients on platforms where people are looking for local services. It includes social media platforms like LinkedIn, Facebook, and Instagram, as well as making sure their profiles on industry-specific sites like Realtor, MLS, and Zillow are top-notch. Public places where local services are checked include Google My Business and Yelp, the local search specialists!
If your real estate clients are local, make them the first person in their geographic area. Tools like Parkbench are designed for local real estate agents and allow them to become influencers in their area. It reduces the competition you will face on the larger search engines.
Another option is to set it to Google Local Services Ads, which makes it a Google-certified company and appears only on the most direct and quality companies.
A big part of a digital marketing strategy for real estate agents is implementing a social media strategy. Over 30% of real estate agents closed a deal from their social media last year, and 60% of those surveyed said their social media was more important than their website.
A recent study by the National Association of Realtors also showed how social media had become a key component in finding new clients and closing deals in the real estate industry. Its results included the following data:
- 77% of real estate agents actively use social media in real estate in some way, shape, or form
- 47% of real estate firms note that social media leads to higher quality clients than other sources
- 99% of millennials (and 90% of baby boomers) start their home search online (as opposed to in-person recommendations)
It makes sense when you think about it. The real estate industry is all about building relationships, and social media is an indispensable resource for new leads as you build your reputation and client community.
However, real estate agents face high competition on platforms such as Instagram. Posting content in the algorithm’s preferred formats will help. Use Stories to connect with your followers and Reels to network.
However, the challenge with social media is how to stay relevant locally. Your agency may generate hundreds, if not thousands, of views for your personal TikTok home staging tips. However, if everyone views that post from across the country or the world, it will result in minimal customer value.
Here are some ideas for subtitled video content that users will love to watch:
- Local Market Updates: This is a high-intent topic and can prompt potential customers to take action sooner than planned.
- Property Tours: This will help show how well the agent shows the property. Think of it as virtual homes.
- City Highlights: Displays highlights of the realtor’s city, which may be great for those considering moving to a new city or state.
- Neighborhood Highlights: Get more detailed by digging deeper into a specific neighborhood, including school districts and nearby shopping or dining options. Buyers will be looking for this one; bonus, it’s very local!
Advice for first-time homebuyers relevant to that city or state – including things an out-of-state buyer might need to learn.
There’s nothing wrong with mixing real estate listing generation content with general real estate content, such as tax tips for homeowners, to interact with potential clients.
Sell the lifestyle, not the home.
While your agency will only sometimes be directly involved in developing home listings, it is important to help guide your clients to ensure that their messages focus on their core values and desires. It should be similar to what your clients promise to their clients when they offer them a home. The idea is to focus on the things that trigger the emotion. For example, people will:
- The perfect home
- Privacy
- Safe neighborhood
- happy family
- carefree life
Consider creating a posting format and best practices so your realtor can quickly and easily describe the unique features. It can make your marketing agency stand out from the rest.
Keep customer websites in better shape.
SEO is important for real estate websites – whether a blog or community information pages; make sure your customers have localized content and show your industry-leading expertise by publishing and updating your site regularly.
Your focus here, of course, is on the agent and the city they serve and, to a lesser extent, on the existing homes, as bigger players like MLS and Zillow will often dominate those searches.
Here are 10 things agencies do to improve their client’s real estate marketing jobs websites:
- Start with an SEO audit to identify any areas that need immediate refreshment.
- Search optimization, especially local search
- Mobile Optimization
- Add their website to relevant local directories: Google My Business and even local search engines like Yelp.
- Ensure Their Website Is ADA Accessible – Read More: Why Website Accessibility Is A Smart Business Move For Your Clients’ SEO Strategy.
- Connect their social media accounts to build authority
- Post persuasive articles on their website
- Include videos on their website (e.g., questions and answers, virtual tours, open videos)
- Use structured data that displays rich snippets in search results.
- Use GLSA (Google Local Services Ads) to generate local leads.
- And rely on something other than real estate portal sites to find homebuyers. Industry research has shown that buyers and sellers use sites like MLS or Zillow to explore real estate, using different portals to select real estate agents.
Work on a seamless brand image
They say selling real estate is about three things: location, location, and location. In many ways, real estate marketing is also about three things: brands, brands, and brands.
Remember that your job is not to buy and sell homes but to sell to the agent based on their ability to buy and sell homes. And because this is one of the biggest purchases most people make in their lives, it all comes down to trust.
Your clients may need help with their branding: their specialty is marketing homes rather than marketing themselves.
Focus on the most important decision-making criteria that most buyers and sellers have when choosing a real estate agent:
- Market knowledge
- Participation level
- honesty
- Accessibility
And be sure to address deal breakers:
- Poor communication
- Lack of care or urgency
Streamline your agency workflow and stock social media templates for your client’s Instagram, Facebook, LinkedIn, business cards, and more. This way, each client has ready-to-brand colors and formats waiting for their next publication or appearance.
How to build a real estate marketing jobs success plan for your agency
Now that you have plenty of ideas in your toolbox, it’s time to develop a marketing plan that you can extend to your real estate clients. Your plan should include the following:
- Proposal to increase the number of potential clients for your agency
- Live dashboards that track all customer marketing metrics (from social to PPC, reputation management, organic traffic, and call tracking) under one roof
- Automated real estate marketing reports to save your agency a lot of time and focus more on the creative aspects of your business
- An automated email referral system that makes your customers’ customers leave a positive review and recommend them to friends and family.
Conclusion
The goal is to build your real estate marketing strategy over time, gain traction, closely track your metrics to report on your successes, and adjust as needed. Always remember that what works for a realtor in one city may not work for another city in another state.
To save as much time as possible for developing and implementing your real estate marketing jobs strategy, save your agency the hassle of manually reporting their values. Instead, make customer reports work for you! Use your meetings to generate new ideas for your client’s real estate marketing campaigns, like the ones above, and offer actionable steps to grow your clients’ real estate business.
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