App Review Process: Everything You Need To know To Achieve Great Goals With Your Apps


Are you developing a new application?

 If so, it’s important to keep the app review process in mind. You’ll need to fulfill certain requirements before submitting your app to the App Store or Google Play Store.

The app review process is the process that app reviewers use to evaluate applications before they are approved for the store. It includes checks for design, functionality, and quality assurance tests. And that’s just the start.

In this article, you will learn more about the application review process, the submission requirements, the types of reviews you can expect, the app review guidelines for both Apple’s App Store and Google’s Play Store and common reasons for app rejection. You’ll also find some useful tips to help you improve your app submission.

So, let’s dive right in and learn more about the app review process.

App Review Process Overview

The application Review Process is a critical step in the development of an app. While the specific review process will vary based on the app store, there are some common elements that can be found in the process.

At the start of the review process, the app will be uploaded to the app store. Depending on the store, extra data such as app icons, screenshots, and metadata may be required. Once the app has been submitted, an automated system will often conduct an initial review of the app to ensure it meets basic standards.

The app will then be addressed by human reviewers. These reviewers will often check to see if the app meets the platform’s technical and content requirements, as well as any store-specific requirements. For example, a reviewer may check to see if the app is secure and stable, has appropriate age ratings and descriptions, and does not contain objectionable content. Any issues discovered during the review process will be communicated to the app’s development team.

The review process can take time, and the review timeline depends on the application store and the scope of the review. However, some app stores offer expedited reviews for developers in certain circumstances.

Application stores also provide information about their review process, including a published set of guidelines for developers. It’s important for developers to be familiar with each app store’s guidelines to ensure that their app completes the review process quickly and successfully.

Ultimately, the App Review Process serves as an important step in the development of an app. By understanding the process and meeting the requirements of the app store, developers can ensure that their apps are successful in the app store.

Types of App Reviews

When submitting your app to the store, it will go through a review process. There are two main types of reviews – manual and automated.

Manual reviews are done by humans, and involve checking the application against a set of published guidelines. This is the more thorough of the two types and generally ensures that only high-quality apps are available in the store.

Automated reviews are done by a computer algorithm and rely on the app’s code and functionality to pass review. This type of review is much faster than manual reviews, but does not always guarantee the same quality standards as a manual review.

The application review process is an important part of the app store submission process, and it is important to ensure that your app meets both manual and automated review criteria in order to ensure a successful submission.

What Is the App Review Process?

The app review process is an integral part of releasing an app onto the market. This process is designed to ensure that the app meets market standards, is secure, and complies with applicable laws and regulations. During the app review process, developers submit their app to a review team who evaluate the app using a set of criteria and guidelines.

This includes checking the app’s code, testing its functionality, and verifying that the app meets necessary security requirements. After the review is complete, the review team will either approve or reject the app, giving the developers feedback on why it was rejected. Apps that are rejected can be re-submitted after the developer addresses the issues and makes the necessary changes. The review process for apps can vary in time, depending on the complexity and type of app.

Submission Requirements

Submitting an app to an app store means that you must provide a number of documents and information to make sure that the app is accepted for review. Before you submit your app for review, make sure you have everything in order and ready for review.

First, you need to have strong app metadata that describes the app, such as the app name, description, and screenshots. This is important because the app review team uses this information to understand the concept and evaluate the app accordingly.

You should also include a list of all the app versions you wish to submit. The app submission process requires that you provide each version in its entirety, including source code and binary files. Make sure you have the correct versions and can provide all the necessary files.

Furthermore, you must include a privacy policy and terms of service if your app collects user data. These policies should outline how the data is used, protected, and stored. You should also include the app’s features and capabilities when submitting for review.

Along with the app itself, you must provide its version’s release notes so that the app review team can evaluate its changes. Your app must also include a demo account so that the app review team can test it.

When submitting your app for review, you must include a support URL, which is a website or page that provides contact information should any technical issues arise.

Finally, you should provide proof of ownership for the user interfaces, codes, and content that is published within the app. This is to ensure that the app does not contain any copyright infringements.

By following the submission requirements, you can ensure that your app is reviewed without any issues or delays. With these requirements in mind, you can ensure that your app is accepted and can be made available to the public.


Design Evaluation

The design evaluation process for apps is an important part of the app review process. This is where the design elements of your app will be evaluated and judged by app reviewers to ensure they meet the standards set by the app platform.

When your app is sent to the review team, they will assess the design in several different areas to determine if the app meets the user experience guidelines set by the app platform. These areas include usability, visual appeal, ergonomics, and interactivity.

The usability of your app should be considered in terms of how easy it is for the end user to use. This includes making sure all elements are clearly labeled, buttons are easy to find and understand, and navigation is intuitive. Your app should have a logical flow and navigation that makes sense for the user.

Once the usability of your app is assessed, the visual appeal will be evaluated. This includes making sure all graphics are visually pleasing, the colors are consistent, and any custom elements are visually cohesive. The app’s icon should also be considered in this review, as it will be used to identify the app across app stores and other platforms.

Ergonomics is an important factor when it comes to app design. This deals with the size and shape of the elements and interface of the app, and making sure they are comfortable for the user to interact with. This may include using larger fonts and touch targets, or ensuring navigation is accessible to all users.

Finally, the interactivity of the app must be evaluated. This includes how the user interacts with the elements, how responses to taps and swipes are handled, and how the app reacts to user requests. The review team will check that all interactions are smooth, fast, and reliable.

The design evaluation process is a key part of the app review process and is essential in ensuring the app meets the user experience guidelines. Taking the time to consider usability, visual appeal, ergonomics, and interactivity will help ensure your app is approved and released on the app platform.

Functionality Evaluation

When conducting an app review, one of the key areas of focus is to ensure the app is functioning correctly. App reviewers will examine the app’s usability and the quality of the user experience to ensure it is up to the required standards. Additionally, they will evaluate the app’s interface, user navigation, and error handling to make sure it works as expected.

To properly assess the app’s functionality, reviewers will typically perform a series of tests. These tests may include potential real-world scenarios such as inputting incorrect information, tapping non-interactive elements, or other activities that may cause an unexpected outcome. This is done to ensure the user experience is intuitive and error-free.

When evaluating the user interface, app reviewers will analyze the app’s design, layout, and responsiveness. The design should be aesthetically pleasing and easy to navigate. Additionally, reviewers will ensure the interface is intuitive and that users aren’t presented with too much information at once. They will also take note of any slow loading times or other issues that may affect the overall user experience.

App reviewers may also examine the quality of the app’s code. This involves looking for any errors or issues in the code that could potentially cause the app to crash or behave unexpectedly. They will also check for any security vulnerabilities or other issues that may affect the app’s performance.

Finally, reviewers will evaluate the app’s compatibility across devices and operating systems. This includes testing the app on multiple different devices and assessing how it behaves on each platform. This is done to ensure the app works consistently across all devices, providing users with an optimal experience.

NullThe app review process is an important part of the development process, helping to ensure the app is up to the required standards and works correctly. Evaluating the app’s functionality, user interface, code quality, and compatibility are all important aspects of the review process that should be taken into account.


Quality Assurance Tests

The app review process is not complete until developers have completed quality assurance (QA) tests. QA tests are designed to ensure that the app meets certain standard criteria, such as user experience, reliability, and compatibility.

QA tests are performed both manually and with automated testing tools. Manual testing is usually done by having a tester use the app, providing feedback and recording any issues they encounter.

This can include issues with navigation, page loading, errors, or any other problems that need further investigation. Automated testing tools are used to check for bugs, performance issues, and check the app against predefined sets of criteria.

QA tests are a vital part of the app review process. By running QA tests, developers can identify and mitigate any issues before they become problems. As such, QA tests should be included in the app review process to ensure the app is of high quality.

Once the testing is complete, the results should be recorded and shared with the reviewer. This will help the reviewer make an informed decision about the app, and help the developer make any necessary changes before the app is released.

Overall, QA tests are an essential part of the app review process, and are essential for ensuring the app meets user experience, reliability and compatibility standards. Developers should include QA tests in the app review process to ensure the app meets quality standards and is ready for release.

App Review Guidelines

The App Store and Google Play Store have specific requirements and guidelines that all app developers must meet in order to have their apps approved for publication. To ensure your success in the app review process, carefully review the guidelines for both stores and make sure your app meets all the requirements.

Apple App Store

The App Store requires all developers to go through a detailed review process to make sure that their app meets the highest quality standards. The key elements that the App Store review team looks for include:

• Quality design: Your app must be designed with a focus on accuracy and clarity, with user interfaces that are easy to use and understand.

• Functionality: Your app should perform in accordance with the description provided in the App Store.

• Security: Your app must protect user data and adhere to Apple’s privacy policies.

• Compliance with App Store Rules: All apps must comply with the App Store’s terms of service and other guidelines.

Google Play Store

The Google Play Store also has stringent guidelines for all apps published in their store. The review team looks for:

• Quality design: The design of the app should be attractive, polished and professional.

• Functionality: All features should work as promised and provide a great experience to users.

• Security: All data should be encrypted and secure, and the app should comply with all Google Play Store terms and conditions.

• Ads: Ads should be relevant and meet all relevant legal requirements.

By taking the time to review the guidelines for both stores and ensuring that your app meets all the requirements, you can make the app review process much smoother and faster.

Apple App Store Guidelines

Apple’s App Store guidelines are one of the most important aspects of the app review process. It’s important to understand the App Store guidelines before submitting your app for review, as Apple takes the App Store guidelines very seriously.

To ensure the safety and security of users, Apple requires that all apps follow a set of guidelines. Apps must be safe, secure, and perform as expected. To achieve this, Apple has divided the guidelines into four main categories: Safety, Performance, Business, and Design.


Safety is of utmost importance when developing apps for the App Store. Apps must be designed and developed using best practices and must not contain code that could harm users or the device it’s running on. This includes avoiding dangerous APIs, preventing excessive memory usage, or using deprecated APIs. Apple also requires that all apps meet certain security requirements and are updated regularly with new security patches.


In order for an app to be successful, performance must be taken into consideration. Apps must be optimised for various device models, so they can run as smoothly as possible. Apps must also respond quickly when responding to user input and avoid crashing or freezing.


Business-related considerations are also important for the App Store. The app must include the necessary legal information and privacy policy, and the app must not falsely advertise or contain any malicious features. In addition, all apps must use Apple’s payment system, which allows users to purchase digital items from within the app.


Finally, design is also an important factor in the App Store review process. Apple requires that all apps have a consistent, modern design that matches the look and feel of Apple’s products. All apps must also be easy to use, visually appealing, and use intuitive navigation.

By following Apple’s App Store guidelines, you can ensure that your app meets Apple’s standards and will be approved for the App Store.

Google Play Store Guidelines

The Google Play Store is a digital store for Android apps, and it is the most popular marketplace for app developers to publish and share their creations. To ensure the quality of apps in the Play Store, Google has set up a review process for all apps submitted for publication. Here’s what you need to know about the Google Play Store guidelines:

1. Content: All app content must adhere to the Google Play Store’s content policies. This includes content such as images, text, audio, video, and third-party integrations. Any content that violates Google’s policies can lead to the app being removed from the store.

2. Technical Requirements: Apps must adhere to the technical requirements set forth by Google. This includes making sure it runs correctly on all compatible devices, meets all performance criteria, and is free from bugs and crashes. Any issues found during the review process can lead to the app being rejected.

3. User Experience: Apps must be optimized for user experience. This includes making sure all UI/UX elements are intuitive and easy to use, providing relevant content, having a well-designed interface, and following Android design guidelines.

4. Privacy: To create a safe and secure experience, apps must adhere to Google Play’s privacy policies. This means the app must be compliant with user privacy laws and collect user data securely.

5. Spam: To provide an enjoyable user experience, Google does not tolerate any apps that are used to create spam. This could include unsolicited communication, deceptive marketing materials, or any malicious software.

These are just some of the rules and guidelines that developers must follow when submitting their apps to the Google Play Store. All apps must go through the review process, and any violations of the aforementioned standards could lead to their apps being rejected or removed from the store.

Common Reasons for App Rejection

The app review process can be grueling, and many developers find that their apps are not approved on the first attempt. It is important to be aware of the most common reasons for app rejection so that you can anticipate and avoid these issues when submitting your app.

The most common reasons for an app to be rejected include: incomplete information, outdated or buggy code, inadequate user interface design, and security issues. Also, if the app does not comply with the terms of service, the guidelines outlined in the App Store Review, or relevant legal requirements, it can be rejected. Additionally, if the app is flagged for inappropriate content or copyright infringement, it will likely be rejected.

In order to ensure a successful app review process, developers must be thorough when submitting their app and pay attention to detail. Carefully review the guidelines and requirements of the App Store Review and make sure that all necessary information is included before submitting. Additionally, take the time to thoroughly test the app and ensure that it is optimized and bug-free before submitting it for review.

Tips to Improve Your App Submission

When submitting your app for review, there are a few steps you can take to ensure it stands out among the competition. Here are some tips:

1. Fully test the app before submitting: Make sure the app passes all tests and is free of any bugs or errors.

2. Prepare descriptive materials: Include screenshots and other material that accurately demonstrate the features and usability of the app.

3. Provide a detailed description: When submitting your app for review, be sure to provide a clear, concise description of what the app does and how it provides value to the user.

4. Follow the App Store guidelines: Double check the guidelines for that particular App Store to ensure your submission is compliant.

By following these tips, you can improve your chances of success in the app review process.



The app review process can be a long and challenging journey with a lot of requirements to follow and guidelines to adhere to. Although it requires a high level of dedication, patience and hard work, the final results can be incredibly gratifying, and you can rest assured knowing that all of your efforts have gone towards creating a valuable and safe user experience.

With this in mind, take the time to plan and refine your design, functionality and Quality Assurance Testing to ensure a successful app submission. Following the advice outlined in this article, you should have a good understanding of the App Review Process, what is required and what needs to be done to get your app approved. Good luck on your journey to app success!

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